Huawei Unveils The Next Evolution of Mobile AI at IFA 2018

Berlin, Germany – Saturday, September 01, 2018: Huawei Consumer Business Group (CBG) has unleashed the
ultimate power of Mobile AI at the IFA 2018 by introducing Kirin 980 SoC processor as well as the HUAWEI AI Cube – Huawei’s first two-in-one Amazon Alexa-enabled AI speaker and new colours for the HUAWEI P20 Pro; Morphus
Aurora and Pearl White (inspired by nature) were also unveiled.
While delivering the keynote at IFA 2018 titled “The Ultimate Power of Mobile AI”, Richard Yu, CEO, Huawei
Consumer Business Group introduced the revolutionary technology to the world. He said: “Last year, we showed the
world the potential of On-Device AI with the Kirin 970, and this year, we’ve designed an all-round powerhouse that
not only features outstanding AI capabilities, but also brings cutting-edge raw performance to consumers. Equipped
with all-new CPU, GPU and Dual NPU, the Kirin 980 is the ultimate engine to power next-generation productivity and
entertainment applications.”
Absolute Superiority
The Kirin 980 is the world’s most powerful and intelligent SoC chipset. The cutting edge TSMC 7nm process
technology enables Kirin 980 to pack 6.9 billion transistors within a 1cm2 die size, up 1.6 times offrom the previous
generation. Compared to the 10nm process, the 7nm process delivers 20 percent improved SoC performance and 40
percent improved SoC power efficiency. It combines best-in-class performance, efficiency, connectivity features, and
Dual NPU AI processing power that will bring about the next evolution of mobile AI. As graphics in mobile games
have become more and more sophisticated in recent years, Huawei has integrated the Mali-G76 GPU into the Kirin
980 to deliver unparalleled gaming experiences with its optimization technology and guaranteed battery life.
Smartness Redefined
At the IFA 2018, HUAWEI AI Cube, a two-in-one speaker and 4G router with Alexa built-in, marked the company’s
official entry into the nascent smart speaker market. It represents a new, more natural and convenient way for
consumers to connect to the internet and control smart devices, while delivering high quality audio in a compact
form factor featuring a minimalist design. With support for Wi-Fi on 4G LTE, HUAWEI AI Cube can fulfill the myriad
connectivity demands arising from the smart home. Setup for the router is easy and intuitive—it only requires a 4G
SIM card plugged in to establish a high speed internet connection at LTE Category 6 speeds (300Mbps downlink).
HUAWEI AI Cube is also compatible with the 802.11ac Wi-Fi standard, meaning the router is dual band, capable of
working on the 2.4GHz and 5GHz channels and transmitting data over LAN at up to 1,200Mbps.
Speaking about the HUAWEI AI Cube, Richard Yu remarked: “HUAWEI AI Cube boasts a complete set of
functionalities that showcase Huawei’s commitment to innovation and collaboration. By combining HUAWEI
telecommunications technology with Amazon Alexa, the HUAWEI AI Cube is a compelling product that will surely
strike a chord with consumers.”
Inspired by Nature
Huawei also announced the launch of two new gradient variants for the HUAWEI P20 Series: Morpho Aurora and
Pearl White, expanding its range of gradient colors to four. When creating these two unique hues, Huawei once
again turned to nature for inspiration. The Morpho Aurora was inspired by the Morpho butterfly, while the Pearl
White exudes the same elegance as the iridescent mother-of-pearl.

Badar Zubair

I am technology enthusiast. I've been working online since 2014. I love collecting information about new technologies and spreading them to other.

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