Karachi: 15th April, 2019 – Dawlance is pioneering unmatched convenience for its consumers, with the next-level of after-sales services for their home-appliances and electronics. So now, the most reliable consumer-durables company is also the first-ever brand in Pakistan to launch a ‘Service Marketing Campaign’ with a customer-focus and a long term Vision to elevate its standards.
A Nationwide outreach is promised with 24/7 Customer-Care Call-Center and the largest network of more than 250 touch-points, delivered by highly trained, after-sales service-technicians, who are well-equipped to execute this campaign successfully.
The Marketing Manager of Dawlance stated that: Dawlance is Pakistan’s market leader in home-appliances and a fully owned subsidiary of Arcelik – the largest Turkish enterprise and the third-largest manufacturer in Europe. In Pakistan Dawlance-Arcelik is consistently elevating the standards of quality, while inspiring a service-culture in the industry. This Service-Campaign showcases Dawlance as the most reliable brand of appliances, with three unique propositions; 24-Hours Customer-Care, Highly Trained Technicians and Nation-wide Out-Reach.
A special ceremony was held at the Dawlance Head-Office in Karachi, to introduce this resourceful campaign. The event was attended by Dawlance’s top management along with all its zonal staff-members from all over Pakistan. The organization recognized the relentless efforts of its after-sales network, to make this campaign successful. Special honors were given to the outstanding performers and the oldest serving technician – Mr. Rahim Ullah, who has been serving Dawlance for nearly 2 decades now. During the event, the first live-call complaint was formally received, to launch this campaign, and the after-sales team was dispatched immediately to resolve the customer’s concern.
Our consumers across Pakistan are being informed about the benefits of these services, through an extensive advertising and promotional campaign on Electronic-Media and Digital-Platforms. Continuing to work passionately and consistently for more than three decades now, Dawlance has earned the trust of every consumer-segment.
Dawlance, a leading home appliances brand of Pakistan, was established in 1980 with the vision of making Dawlance a Global brand by practicing reliability and to make Pakistan Proud; Dawlance serves its consumers in 3 functions involving Food Care, Fabric Care and Home Care with its wide range of appliances including refrigerators, freezers, micro-wave ovens, water dispensers, small kitchen appliances , hoods &hobs, washing machines, dishwashers and air conditioners.
Dawlance has large manufacturing capabilities owing to its 3 factories , it has the largest service centre and dealer network in Pakistan; Dawlance’s vast service network in Pakistan displays its ability to reach consumers in every corner of the country and is one of the prime reasons for the brand’s success.
Dawlance promises reliability in every way for its consumers and stakeholders alike; Reliability is the key characteristic of Dawlance and is exercised within all functions of the company; it is in fact embedded in the organization’s culture. Aside from its reliability, Dawlance’s major strengths are differentiation and relevance- it makes products that are relevant to the needs of the Pakistani households but with an element of differentiation; Dawlance takes pride in introducing innovative products for the Pakistani market to enhance the lifestyle of its consumers and deliver a superior product experience.